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Choosing the Right Domain Name

Like that of selecting the right name for your company, the task of choosing your domain name also requires much thought and deliberation. As this serves as your web identity, it is only natural that you would want a name that not only reflects your business, it must warrant easy access and promotion. Here are some tips to help you out:

1. Employ keywords.

Make use of keywords that are sure to be apt descriptions of your offered products or services. For instance, if you are a web design and development business, insert keywords that people would most likely enter when searching for products or services that fall under your company. This aids in boosting your search engine rank, which in turn leads to increase of traffic.

2. Do not use numbers or hyphens.

It is common to misunderstand numbers and hyphens when your website is mentioned or advertised verbally. Your customers would not be able to tell if it uses a numeral form 7 or spelled out as (seven). Dashes and hyphens are often forgotten too.

3. Research, research, research.

Research the web to ensure that the domain name you have chosen is available for use and is not copyrighted, trademarked or currently used by a different company. Make sure you get this done right; otherwise, you could be sued and ordered to pay a huge amount for such negligence of property rights.

4. Make use of the appropriate domain name extension.

Among all domain name extensions,.COM is, by far, the most popular. They come with different particular uses; thus, it helps to know what these are so you would be choosing what’s appropriate for the kind of business you have,

.net: usually used for sites of internet and other technical infrastructure
.biz: pertaining to commercial or business sites like those with e-commerce
.info: an informational website
.co: abbreviation for either a company, community or commerce.
.org: for non-commercial and non-profit commercials
.me: pertaining to your personal sites like one for blogs or resumes

5. Act quick!

Domain names are quickly sold, hence, make sure that you register your domain name as quickly and soon as you can. To check if your domain name is available, you can go to domain registrars which not only says if the name is available for use, they help suggest other modifications of your selected name as well.

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